SRA strategy and operating model review

Call for written submissions

We are keen to hear from you. Interested stakeholders are invited to share their thoughts and ideas on SRA’s role, future strategy and opportunities for innovation and collaboration that will drive improved productivity and profitability for the Australian sugarcane industry. Submissions can be in any format, such as email text or word document, and sent to the email address

Strategy and Operating Model Review

SRA is seeking to develop a new strategy and operating model with input from its industry and government investors, research and extension providers, industry stakeholders and other Research and Development Corporations (RDCs). Through this process, SRA will consult and seek industry support, with the Strategy and Operating Model Review designed to give SRA’s grower and miller levy payers, SRA staff, government investors, research and extension providers, industry stakeholders and RDC peers varied opportunities for input and to provide certainty about SRA’s future.

Stakeholder consultation approach

The consultation plan is published at the link below.

We will now be coming to you to discuss the new strategy and operating model, via a roadshow starting later this month. At the meetings, we will discuss SRA’s future strategy and vision and our strategic goals. We will discuss our proposed business model, plans for the approach to our research portfolio, and how we add value through variety development.

Open industry meetings will be held at the following locations and times:

Location Venue Date and time
NSW – Broadwater Richmond Room, Ballina Library, Regatta Avenue Wednesday 25 November, 7.30am – 9.30am (NSW time)
Rocky Point Beenleigh-Yatala Motor Inn, 1 Lloyds Lane Wednesday 25 November, 1.30pm – 3.30pm
Southern Region – Bundaberg Brothers Sports Club, 130 Takalvan St Friday 27 November, 1.30pm – 3.30pm
Far North – Meringa SRA Meringa Station Monday 30 November, 7.30am – 9.30am
Far North – Innisfail Innisfail CANEGROWERS – Mourilyan Sugar Museum Monday 30 November, 1.30pm – 3.30pm
Far North – Tully Tully Senior Citizens Hall, 19 Blackman St Tuesday December 1, 10.30am – 12.30pm
Ingham Crushers Football Club Wednesday December 2, 7.30am – 9.30am
Burdekin Ayr Showgrounds Hall Wednesday December 2, 4pm – 6pm
Central – Mackay Wests Leagues Club, 10 Branscombe Road Thursday December 3, 1.30pm – 3.30pm


RSVP attendance for these events is crucial. Because of COVID-19 restrictions, we have strict gathering limitations at some of our venues. We will do our best to accommodate everyone, but priority attendance will go to people who have provided an RSVP. Thank you for your understanding.

Please RSVP to SRA’s Communication and Marketing Officer, Allyson Starky, via or 0408 185 138.