For more information

If you have questions or need further information, please contact the following project representatives:

Project Sponsor: SRA
Dr Stephen Mudge

Project Consultants: Pottinger
John Sheehy

The sugarcane industry is undertaking an important initiative to develop a strategy and roadmap to 2040. The roadmap will outline a clear path for the Australian industry to secure and grow its value for future generations.

The Sugarcane Industry Roadmap will adopt a best-for-industry view to identify the future forces that are likely to impact the industry. It will establish agreed priorities, and provide insight into the skills, resources, innovation and infrastructure needed for future success.

Securing a prosperous future for the industry requires more than a plan. It needs a compelling and shared industry vision. It also needs strong, united voices willing to support and promote the opportunities available to an industry, which has underpinned regional prosperity for more than a century.

By working collaboratively, we can identify and unlock the opportunities available to enable sustainability, growth and prosperity for the industry and regional communities into the future.

Whole-of-industry support

Industry peak bodies and government agencies are partnering for this initiative. The organisations involved are:

  • Cooperative Research Centre for Developing Northern Australia (CRCNA)
  • Sugar Research Australia (SRA) – project sponsor
  • Australian Sugar Milling Council (ASMC)
  • AgForce
  • Australian Cane Farmers Association (ACFA)
  • Queensland Department of Agriculture and Fisheries (DAF).

These organisations recognise the need to complement and enhance the traditional raw sugar production model to improve productivity and diversify income sources for the industry.

Engaging across the supply chain

The project will involve extensive engagement across the sugarcane industry supply chain to co-develop a blueprint for the future. You may be invited to participate in sessions to provide your input on our industry’s future.

We look forward to your support and to sharing further information as the roadmap is developed.

Independent Advisors – Pottinger

Pottinger was selected to support this initiative through a competitive Expression of Interest process conducted during June/July 2021.

Pottinger is an independent Australian advisory firm with particular expertise working on whole-of-industry and whole-of-system strategies. They work primarily with peak bodies, industry associations, large enterprises and Governments.

They have experience in the agricultural sector, current perspective on bio-opportunities and markets, and have also completed significant assignments related to regional economic development.

Project timeline

The roadmap is due to be delivered in early 2022.  We’ll provide regular updates throughout the process.


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