New calendar puts cane industry events into one location

Date Posted

24 June, 2015

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The Australian sugarcane industry now has its own dedicated online calendar detailing events happening across the industry.

The new calendar is available at It has been developed by Sugar Research Australia and has been a collaboration across the sugarcane industry’s representative bodies and organisations.

SRA Marketing Manager Andrea Evers said the aim of the Cane Calendar was to give growers, millers, and the entire industry a single point where they could view and search for upcoming activities and events that are relevant to them.

“The calendar will define events by their format, such as grower shed meetings, grower field days, industry advisor updates, or industry-specific events,” Ms Evers said.

“People using the calendar can search by event type or by region. There is also an ‘add to calendar’ feature where people can keep track of events via their own Outlook calendar.

“This is the first time where all these events have been gathered in one location across sugarcane industry organisations.
“It will be a useful tool to let people know what events are on the horizon for them to attend, and it will also be valuable in helping avoid double-ups in the calendar.”

Ms Evers said there had been strong support for the concept of the calendar, and its success would be built upon by ensuring that it was used to its utmost across the industry.

“If there is a local event occurring that you think should be included into the calendar, we would like to hear from you to place it in the calendar. You can do this by contacting SRA on (07) 3331 3333 or emailing For this to be successful it requires contribution from all of industry.

“Organisations within the industry can also link to the calendar via their own websites.”
Media contact: SRA Brad Pfeffer 0419 175 815

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